The business owners’ step-by-step guide to achieving your business goals through content marketing. The purpose of your marketing map is so that you effectively direct your content to reach your business goals. When you know what your goals are, use this map to get there faster.
The 3×2 Marketing Map gives you a complete marketing map, sorted into 3 simple stages. If you’re looking for a simplified way to reach your goals, then you’re in the right place. This post assumes that you know what your goals are. That means you already know what you want to achieve. If you don’t, then get the complete 4-part Treasure Mapping video series in the Audience Growth category of The Vault. Treasure Mapping gives you your quarterly year plan. There, you’ll learn how to set your business goals and link them to your 3×3 Marketing Map. If you already know where you are and where you want to get next, this 3×3 Marketing Map will help you create your roadmap to get there faster.
Complete these 3 stages and you’ll have aligned your business goals to your marketing map.
There are 3 stages to the 3×2 Marketing Map to align your business goals this quarter. I’ve divided each stage into two parts. The first is planning and posting. The second is engaging and researching, and the third is analyzing and adapting.
For in-depth practical application of this strategy, get the 3×3 Marketing Map training that’s inside The Vault here. You’ll get access to an hour of a live class replay with real-life examples, discussions, and creative ideas for how to do social media differently so that you improve your results with less effort.
For a simplified overview, keep reading.
1: Plan & Post | 2: Engage & Research | 3: Analyze & Adapt
Plan & Post
Plan your posts. And post them.
Prepping your marketing plan is actually the most challenging part because you’re not prepared when you prep. That’s the whole point. You need to dive into doing it. My best tip to prepare you for planning is around your mindset.
Mindset: Master the art of perfuction (fuck perfect. seriously. Well done is always better than well said. You may make a mess of things. You may look silly to the people who are watching you. It may not work out right the first time around. But it will only work if you work it. Your dream clients will never know if it’s you they’re looking for until they get to see the real you. And your magic is in the messy middle, in figuring it all out publically and on display, with full transparency into your creative process. It may be messy – but that’s where the magic happens.
So while I have a super-effective 12-step plan to post on social for your ultimate marketing strategy, none of the steps will work for you until you’re prepared to put them into practice. When you are, get The Ultimate 12-Step Content Plan in the Content Gold category inside The Vault. It will help you take the stress out of what to post next with a solid system in place. But until you’re ready to DO IT, it will not work for you because even the most effective theory is ineffective without being put into action.
You need to post. Posting gives you the gift of momentum and that’s really what you need, even more than feeling prepared or willing.
Momentum: Doing makes it easier to do more. And the more you do, the more you do. Soon, posting will become second nature and fully integrated into your lifestyle. It helps when you know your Content Zone of Genius. And you can take the quiz to discover yours.
Engage & Research
If Stage 1 is 50% of successful marketing, then Stage 2 is a close second at 40%
Social media is a conversation, not a monologue. When you engage with your audience, you develop relationships and you’ll build your entire business that way. Want to know how to engage?
I have excellent training on how best to engage online in the Engagement Challenge in the Audience Growth category inside The Vault. It will help you strengthen your relationships, start conversations and build your dream audience of consumers and collaborators.
For a quick overview, engage like you would in real life.
Now for researching. When you’re scrolling, you’re consuming, or you’re collating. You want to be collating because that’s your research. What do you want to implement, try out, repurpose, or learn from? Save posts and do what I call a “study scroll” instead of just mindlessly scrolling. Suddenly you’re not just addicted to social media, you’re a studious research professional, working on your craft. Look at you go! 😉
Save what you love and loathe – both posts will give you inspiration for what to create in Stage 1. And others will show you what to make as the opposite version.
Analyze & Adapt
Stage three is the cherry on top of the delicious base foundation you already have. This is the final 10%. Now that you’ve got a page full of content, you can check out what’s actually working, to see what can be repurposed, and what you should just never ever do again.
This stage is for true players. You need at least 3-months of posts for this. Even up to 3 years!
Decide the metrics you’ll review. Metrics are things like:
For an in-depth review of how to audit your social media metrics, read Instagram Content Audit.
And then revise by:
- Removing failed posts by archiving them
- Re-posting high-potential posts by turning them into reels or carousels
- Re-doing top posts with a fresh design style
Check your insights, make your notes, and adapt your posting plan. You want 80% of what you know works and 20% for wild experimentation. Every time you analyze and adapt, you’ll refine your strategy until it’s a solid gold content strategy. Or you could just get my Content Gold strategy with full training inside The Vault. Up to you!
These three stages are how you complete your Marketing Map:
1 – PP
2 – ER
3 – AA
Mindset and Momentum matter!
Read Instagram Content Audit here to see examples of what metrics to track, analyze, and then how to apply the adaptations.
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