TikTok has revolutionized the way we consume and create content. As a content creator, marketer, and small business owner you already know that you need video content. What you didn’t know is that TikTok is the best-kept secret for relevant content inspiration.

Resisting Change?

I resisted getting onto TikTok for years! I registered my first account in 2016 and never touched it again. It seemed like too much hassle and just another social media platform to learn. I told myself it was unnecessary, and I didn’t have time for it.

Passing up TikTok in 2023 is like saying “I don’t want to shop online.”

It may not be your thing, but that doesn’t mean it hasn’t revolutionized the way we consume and create content.

As a Business creator, you need content to market your business. And your content needs to be compelling to gain any traction. Platforms just give you a place to connect with your audience. But content is what grows your audience. 

“But my audience isn’t on Tiktok”

If you’re thinking “But my audience isn’t on TikTok” that doesn’t matter. TikTok is not just a social media platform to share content. TikTok is the place for you to create content. It’s like having your own production company or theatre. 

Here are the:

5 Surprising Reasons Why You Need To Get On TikTok

1.) TikTok: Your Production Playground

You’ve got access to the best editing software (which is a million times easier than iMovie). TikTok automatically edits your video clips for you so your videos take seconds to make. If you want more creative control, you can choose to do it yourself. You’ll get a full library of songs to use for free. TikTok will also recommend songs for you. It’s like having your own professional production team working for you. Then you take your delightful videos and distribute them to your favorite platforms. You reuse what you’ve made as many times as you like. 

2.) TikTok: A Creative Paradise

If you’re ever stuck for content ideas, TikTok will unlock dozens for you. A quick scroll through TikTok gives you access to a playground of possibility. Creative takes on trends, fresh new ideas, and a trove of reference material. It’s designed for you to copy and adapt trends or collaborate with other creators in multiple ways. It is your virtual inspiration station. Express your vibe with a chart-topping soundtrack.

3.) TikTok: Gain Creative Confidence & Overcome Perfectionism

TikTok will give you the creative confidence you need for your business to thrive. It will push you outside of your comfort zone into the messy middle of Perfuction (where you f*#k perfect and revel in your REAL). From bare-faced with pimples “I woke up like this” to fully filtered, you get to choose how you show up. TikTok is the best place to experiment with content because if it’s not good – no one will see it. But if you create something that resonates, you will go viral and grow an audience.

4.) TikTok: Your 5-minute content strategy

Forget setting aside time blocks to batch your content. On Tiktok, you don’t need to make more than a minute at a time. Captions are limited to 100 characters, so they’re shorter than a tweet. You don’t need to do hashtag research because your video will speak for itself. When you do a video, you share your energy with your audience, and energy doesn’t lie. People will connect to your vibe and if it resonates, they’ll follow you for more. You’re warming them up to work with you because we buy from people we know, like, and trust. The quicker you let people see the real you, the faster they’ll connect. And you want to work with people who are a vibration match for you.  

5.) TikTok: It’s like getting on Instagram in 2012

As a bonus, getting onto TikTok now is like being an early adopter of Instagram in 2012. If you’re serious about a community-based business, grow your community on TikTok. With its superior algorithm, it’s also a game-changer for your growth. Forget slogging it out over an Instagram post that doesn’t crack 30 likes. TikTok shares your content with a brand-new audience without having to pay for post boosts and ads. “Going viral” isn’t just a pipe dream. On TikTok, it happens all the time!

Now is your time to get in at the grassroots level!


Getting onto TikTok in 2023 is similar to being an early adopter of Instagram in 2012. It’s a production playground, a creative paradise, and a way to gain creative confidence and overcome perfectionism, gives you 5-minute content strategies and is a game-changer for your audience growth.

Key Takeaways

Get onto TikTok today

Need help? Get Video Star DIY training here.

Recommended Reading

Video Strategy

Video Genius

The Rise of Relatable Content: Why Social Media Relevance Matters More Than Video Quality

The Backstage Pass Strategy for Behind-the-Scenes Content

A Guide to Creating Engaging Behind-the-Scenes Content

Love, Lauren




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