TikTok is flooded with content, making it challenging for creators to stand out and gain traction. However, there are some key strategies that can help you create a viral video on TikTok. Here are 9 lesser-known tips for making a viral video on TikTok.

2-second hook

Start with a strong visual. A striking visual, such as a funny face, an interesting prop, or a cool location grabs the viewer’s attention and makes them want to watch more.

Tease the content

Then tease the content. If you can tease the content of your video in a creative and engaging way, it will make the viewer curious and make them want to watch more. Do this with transitions and cuts between angles and scenes…

Transitions and cuts

These allow you to change up scenes, outfits, and locations or just tighten your video without delays for breathing and thinking. It makes your videos visually appealing, engaging, and dynamic.

(Read A Guide to Creating Engaging Behind-the-Scenes Content for a step-by-step guide on how to use angels and shots with the sound-to-clip ration in your videos.)

Catchy music

Another key secret of creating a viral video on TikTok is to use catchy music. This doesn’t mean viral music. It means music that reflects your brand or you. Music is an integral part of the TikTok experience, and videos with vibey tunes are more likely to go viral.

Music, sound effects, or a funny voiceover can also grab the viewer’s attention and make them want to watch more.

Irreverent Humor

Use humor to your advantage. Humor is a powerful tool when it comes to creating a viral video on TikTok. People are more likely to watch and share videos that make them laugh, so if you can inject some humor into your video, it will increase its chances of going viral.

Funny skits, jokes, sayings, your reflections on the world – whatever showcases your unique sense of humor and personality.

Irreverent humor is popular because it challenges societal norms and conventions in a humorous way. It often involves poking fun at authority figures, institutions, or social norms in a way that is unexpected and unexpected. This type of humor can be refreshing and appealing to many people because it challenges the status quo and offers a different perspective on familiar topics.

The Pause game

When people pause a video on TikTok, it typically means that they are interested in the content and want to take a closer look or share it with their friends. This is the cheat code to make your video gain traction and go viral, as it tells the algorithm that your video is engaging and worth watching.

Engage with a video reply

Video replies are a huge part of your engagement strategy. Replies allow you to tap into the audience of the original video and reach a wider audience. When you make a video reply to someone else’s TikTok, your video will be shown to the followers of the original video creator, which can help increase the reach of your video and make it go viral.

It also lets you engage with the creator of the original video and build a relationship with them. This can lead to collaboration opportunities in the future, which can further increase the reach of your videos and help them go viral.


By experimenting with different types of content, formats, and styles, you can find what works best for your audience and create videos that are engaging and interesting. This helps you differentiate yourself from other creators and make your videos more likely to go viral.

It’s important to stay fresh and relevant on TikTok. The platform is constantly evolving, and what worked well in the past may not work as well now. By experimenting and trying new things, you can stay ahead of the curve and create videos that are relevant and engaging to your audience.

How to Do you

Standing out on TikTok is crucial if you want to create a viral video. The platform is flooded with content, so if you want your video to be noticed, you need to make sure it’s unique and original.

Share your unique perspective, personal philosophy, beliefs, and innermost thoughts. How do you see and experience the world? Show and Tell us.


There are some key strategies that can help you create a viral video on TikTok.

Key Takeaways

These 9 lesser-known tips for making a viral video on TikTok

Recommended Reading

Video Strategy

The Rise of Relatable Content: Why Social Media Relevance Matters More Than Video Quality

5 Surprising Reasons Why You Need To Get On TikTok

Love, Lauren




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