All About Lauren Wallett
[Founder of Create Business Academy]
Creative Strategist & Business Developer
Welcome to the Playtriarchy!
I’m here to serve your highest potential by showing you how to work less and PLAY more in your business.
Build | Lead | Sell

You want to make money, on your own terms, on your own schedule. Same.
You’re here because you want to get paid more for what you love doing. That’s great because I’ve been getting paid to do what I love since I was 6-months old (literally) and I’ve traveled the world doing it. I can summarize my essential philosophy into one word: Playtriarchy. I love making up words that combine ideas and offer alternatives. That’s because the best ideas are combinations of things and business gets to be imaginative and alternative. Patriarchy is the future of reimagining business. Business gets to be inclusive, playful, and kind. The old patriarchal way of “have to’s” and “should’s” is painful and punishing. In reality, there is an easier, softer way. Business gets to be playful and pleasure-making.
Instead of running in the rat race, you actually get to take the elevator path to success. I built Create Business Academy to give you an alternative approach to traditional business advice and to show how you exactly how you get to do business differently. I’ve got my back story here, your access to the Create Business Academy Vault here, and highlights of the last 11 years below…
The last 11 years

2012
- Started Malva Marketing Services
- Wrote a marketing and motivation blog
2013
- Traveled internationally to clients, creating content, building websites, and managing multiple social media accounts.
- Started A Good Exchange
2014
- Joined the board of Silicon Cape as head of marketing.
- Became Africa’s Global Ambassador of Collaborative Consumption.
- Developed a co-working app.
- Continued public speaking on future trends.
- Continued writing for online magazines and my popular personal blog: Love, Lauren
2016
- Awarded 5 accounts from Kraft Heinz.
- Became a Tech Stars Associate and official pitch coach.
- Self-published my first book, Human Doing.
2017
- Quit Corporate Clients for good.
- Continued multiple speaking presentations.
- Created The Rebella Project for women’s expression.
- Started Malva Business Academy.
- Took a creative sabbatical and never came back…
From South Africa to America

2018
- Started Witches Rehab
- Started Malva PR
- Became a high-ticket sales closer
- Had a TV show called SHEEO on Roku and Apple TV.
- Grew my business in America through courses, programs, guidebooks, and services.
2019
- Completed Martha Beck’s Wayfinder Life Coach Training
- Launched Business School for Coaches.
- White-labeled Business School for VA’s.
- Coached lived on NBC
Created:
- Business Courses
- Leverage Network of Coaches
- Content Creators Council (group program)
- Business Optimization (1:1 program)
- Emotional Alchemy (1:1 coaching)
2020
- Renamed Business School for Coaches, The Creative Business School.
- Business Optimization (1:1 program)
- Content Creators Council (group program)
2021
- Self-Published my book, Business Reimagined: Love, Play, Magic.
- Renamed The Creative Business School – Create Business Academy
- Content Creators Council (group program)
2022
- Created Create Business Academy DIY Courses
- Launched Malva PR
- Launched Rebella Nation
- Co-founded LifeShack
2023 UPDATE
- Malva Media (The NYC Chapter)
- Creatrix Intuitive Marketing Software