Abandoning the paradigm of problem-solution marketing opens you up to possibilities. You’re released from the rhetoric of forceful shame and fear-based scarcity marketing. You start the conversation with the promise…
From propaganda-style messaging and the problem-solution framework, Marketing is due for a serious upgrade. Two-Fold tales is a simple framework to follow for more interesting marketing messaging. What’s a Two-Fold…
YOU are the niche. All of you in your multi-faceted, kaleidoscopic, radiant magnitude so STOP trying to dim your light and shrink yourself to fit in. Expand to all your…
“Vulnerability” has been co-opted by marketers. Instead, create intimacy like an artist. You don’t need to expose yourself and capitalize on your pain to connect with your audience. Authentic connection…
Do you know what trumps a King? It’s the same thing that trumps a Queen: the Ace card. So when it comes to content creation, play your ACE. And when…
TikTok is flooded with content, making it challenging for creators to stand out and gain traction. However, there are some key strategies that can help you create a viral video…
Before you repurpose your content you need to coordinate it so that it’s on hand and ready to go quickly and easily. This post breaks down how to best do…
For entrepreneurs and small business owners who want to maximize their content efficiency while boosting sales. Get this simple yet powerful approach to content repurposing across multiple touchpoints to ensure…
Creating engaging behind-the-scenes content for your business is a classic way to connect with your audience. Use this guide for some creative direction to help you create compelling behind-the-scenes content…
As a creator or business owner, it’s easy to get caught up in the final product or service and forget about the process that goes into creating it. However, sharing…
