Create Business Academy by Creatrix, Lauren Wallett | Celebrity Business Coach, Feminist Business Coach, Business Coach for Consultants, Entrepreneurs, Service Providers, Business Owners

Completing your content calendar just got easier. 

Discover your Content Genius, to play to your strengths on social.

When you know your Content Genius, you’ll create compelling content. You’ll feed your feed content to

  • Keep your audience coming back for more.  
  • Grow your community into a waitlist of clients. 
  • Convert scrollers into sales.

We each have a Content Genius. Either:

  • Video
  • Images
  • Text
  • Audio
  • Or you’re a Prolific Creator who excels at them all!

Take the quiz below to discover your Content Genius. Double down on your strengths and/or supplement with the additional strategies. 

Here’s a summary of all 5 Content Genius Styles PLUS quick-win strategies for each.

VIDEO 

Lights, Camera, Action! You are READY for the spotlight! It’s time to show the world what you’re made of and share your vibe with the whole wide world 🤩

Benefits of Video

Energy doesn’t lie. Your heart frequency is felt by people who watch you. So every time you show up and share yourself on video, you’re connecting to the hearts of your future clients. It’s the quickest way for people to know, like, and trust you. 

There are two primary ways to do Video:

LIVE

RECORDED 

Video Strategy

I’d recommend a Live & Save strategy for you. Save your live videos, edit the best bits and reuse them as bite-size insight takeaway posts. 

Video Content Ideas

1.) Behind the scenes from a day in your life. Show people how you do things so they get a sense of your vibe. 

2.) Mini-trainings on your business topics

3.) Updates for your upcoming online events, offers, and freebies 

Tech Tools 

Loom to record your laptop screen

Rev.com app to transcribe your videos into Text

Instagram for automatic subtitles

TikTok for video production and editing 

IMAGES

Mirror, Mirror on the wall, you’ll choose the fairest of all! 

Your pictures are! You think best in imagery. Use pictures to express how you want people to feel when they experience your business. 

Benefits of Images

Images transcend language and capture intangible outcomes like satisfaction, joy, and peace. You get to show feelings, benefits, and results instead of telling them

There are two primary ways to use images

PHOTOGRAPHY

DIGITAL DESIGN

Image Strategy

I’d recommend a Combination strategy for you. Use a mix of coordinated, curated, created, and client-generated images. If you’re good with design, add some custom digital designs too. 

Image Content Ideas

1.) Behind the scenes of works in progress / a day in your life

2.) Client showcase carousel (pictures of them; testimonial; quote) 

3.) “How it feels when” images express feeling state your clients get after they work with you

Tech Tools

VSCO for filters

Lightroom buy a preset for filters

Foodie for filters

Facetune to smooth faces

TikTok to edit images together into a video

Canva for digital designs

TEXT

Words ARE the spells of our lives and your words are your wand. Write it ALL down. Your words are your legacy and what you’ll build your business with. 

Benefits of Text

You need written content for everything so you’re already in an excellent position. You’ll get to share your philosophy and fresh, novel ideas that the world needs to hear. When you express your truth, it draws the right people to you (and pushes the wrong ones away). 

There are two primary ways to use text

CREATIVE WRITING

COPYWRITING

Text Strategy

I’d recommend a Repurpose strategy for you. Re-use one written piece across multiple platforms. Take extracts to post on each. One written piece can be divided and used again and again. 

For example, a compelling sales page becomes the basis for 3 emails in your nurture sequence. 

Text Content Ideas

1.) Write about your creative process, not just the outcome of the work itself

2.) Share specific personal moments from your past and how they relate to what you do now

3.) Be controversial and don’t shy away from potentially polarizing opinion pieces. 

Tech Tools: 

Grammarly for grammar

Hemmingway for flow

Scrivener for when you combine pieces and write your book 

AUDIO

Hey Clairaudient! Do you hear words too? (I do!) It’s time to have your voice heard by the world. Talking, teaching and training will be easy for you. You think better when you speak out loud and may surprise yourself with what you say.

Benefits of Audio

You’re a natural speaker and conversationalist and do so well speaking on the fly. You can record your thoughts anytime, anyplace, without being camera-ready. If you don’t already, consider starting a podcast because you’d be great at it.

There are two primary ways to do Audio

PODCAST

VOICE RECORDINGS 

Audio Strategy

I’d recommend a Record strategy for you. Record ideas, topics, and thoughts. Send your team and potential clients voice notes instead of writing to them. Transcribe your voice notes into text. Include Audio Recordings embedded into your teaching and training documents.

Audio Content Ideas

1.) Teaching and Training about your process 

2.) The benefits of the outcome you deliver 

3.) Your personal story and how it relates to the work you do 

Tech Tools

Rev.com app to translate your audio files into Text

Libsyn for your Podcast

Wavve.co for audio over image posts

Kapwing for subtitles

PROLIFIC

Oh, you’re my favorite type! You’re a true talent and can do it all! BUT it doesn’t mean you should do it all. Experiment with which content is most enjoyable for you. Then repurpose that into the others.

Benefits of Prolific Creation

You’ll never run dry of content ideas and you’ll have a backlog of content to draw from, reshape and reuse. Could you be in a better position? Only if you had a dedicated Business Mentor who is outstanding at amplifying genius 😉

Simplify to Amplify

Focus your message and streamline all your existing content toward a specific outcome. Reuse what you have by finessing the best of the best. 

Prolific Strategy

I’d recommend a Content Calendar for you. Decide choice pieces of content to focus on per week/month. Repurpose the best performing posts to repurpose. You probably need a lot less than you think you do. When you’ve set a content calendar you’ll take the overwhelm out of content creation. It will be smooth sailing from here! 

Prolific Content Ideas

Less is more! Choose 3 main categories and stick to those only

Link each piece of content toward a specific offer

Tailor your content around, “what do my clients need to know before they work with me” and train them in that 

Tech Tools

Loom to record your laptop screen

Rev.com app to transcribe your videos into Text

Instagram for automatic subtitles

TikTok for video production and editing 

VSCO for filters

Lightroom buy a preset for filters

Foodie for filters

Facetune to smooth faces

TikTok to edit images together into a video

Canva for digital designs

Grammarly for grammar

Hemmingway for flow

Scrivener for when you combine pieces and write your book 

Libsyn for your Podcast

Wavve.co for audio over image posts

Kapwing for subtitles

What’s Next?

For a comprehensive marketing strategy, you need:

  • A Style guide and 
  • A Content Calendar 

To complete your full strategy. 

Want support? Get a world-class creative council to bounce your ideas between. And direct feedback, guidance, and support. 

Apply for The Content Creators – my private mastermind & mentorship program. Now Open for Enrollment.

The Content Creators Council is a world-class Mastermind and Mentorship Program. 

It’s a one-of-a-kind inspiration and implementation program. 

Enroll to:

  • Establish your online persona
  • Magnetize a growing community
  • Get the step-by-step online marketing framework
  • Access world-class creative business council and 
  • Enjoy exclusive monthly training with Creatrix, Lauren Wallett. 

Plus, receive entrance to Content Creators Online Portal and scale your business to success. 

Inside The Content Creators Council you will get:

  • Your marketing plan mapped out in advance
  • Results-driven CTA’s that align with specific business goals
  • Energy draining activities are removed because you’re avoiding obvious mistakes 
  • A complete cross-platform content calendar filled with compelling content
  • Built healthy social media habits so you’re not addicted to scrolling
  • A growing community attracting a waitlist of future clients 
  • Your creative expression is activated, amplified, and flowing!

CLICK HERE TO ENROLL

You’ve already taken the time to complete this quiz, so I know you’re serious about success. You’re not just a dreamer, you’re a DOER too. You’re the type of person who has what it takes to succeed. And you can do it alone. You just don’t have to. 

Together with Content Creators, you’ll have the reached success sweet spot. The interdependence of your innate talent and capabilities, is matched with structure and support. That’s Mocha delicious (coffee AND chocolate – the best!) 

Love, Lauren

Get yourself a copy of my business book, Love Play Magic: Business Reimagined HERE.

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And if you’d like to know the ways to work together, click here.

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