Quick fixes. Silver Bullets. Step-by-step fool-proof solutions, templates, and blueprints. And the absolute worst is “Just spend more money!” On the flip side was praying before sales calls and magical morning mediations. I’ve had to undo almost everything they had taught me to free myself from the business bondage of hustle culture…
I’ve scaled and sold businesses since 2003, but when Covid-19 hit, my business dipped into the driest spell I’ve ever had. Clients canceled and my business, as usual, stopped short. I panicked and started listening to every old rich businessman I could find. Podcasts, books, online events, endless conversations with mentors. Each piece of advice was worse than the next.
Quick fixes. Silver Bullets. Step-by-step fool-proof solutions, templates, and blueprints. And the absolute worst is “Just spend more money!” On the flip side was praying before sales calls and magical morning mediations. I even did one “divine feminine empowerment” Zoom session that turned out to be group masturbation. Not my vibe! Nothing felt right, and I didn’t want any of it.
Trapped in knots of fear around discipline and dominance, I struggled. I’ve had to undo almost everything they had taught me to free myself from business bondage.
What does it take to reimagine business?
Welcome to the pleasure zone, where your business pleasures instead of punishing you. In fact, pleasure is essential to your business’ success. Business Reimagined means you get to have more fun than you ever thought you could. You’re going to make your business work for you, instead of you for it. You get to make it all up. In fact, the reason you don’t have a business and lifestyle beyond your wildest dreams (yet) is that you haven’t imagined it as a possibility.
Business Reimagined is self-generating and pleasure-making.
It’s the new era of creative celebration with freedom of imaginative expression. You get to shape your business in your rhythm on your schedule. It’s all about creativity. It pours out from your heart and is regenerative.
The business best question I’ve learned to ask in 20 years of being in business:
Do I want what they have?
The best thing I’ve learned from all the mentors I’ve had over the years is what not to do and how not to do it. The more I looked at the examples of masculine success, the more I realized how warped it was.
Dominance, fear tactics, shaming, force, and submission are required for “opportunities.”
In case you need reminding, working for free is not an opportunity, it’s working for free. No man is your master. You are. So, the next time you hear an absurd business rule, take a good look at where it’s coming from. Really take in the person who said it.
- Do they exude joy?
- Do they seem satisfied?
- Do they feel genuine?
Do you want what they have on the inside?
If there’s a disconnect between what they say and what they do, mind the gap and don’t fall into their trap.
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