Looking to build your business online but don’t know where to start? Start with Social. Platforms like Tiktok, Instagram, and LinkedIn provide an excellent opportunity for your business to connect directly with future clients and customers to drive sales. In this blog, we’ll explore five obvious reasons why social media should be a key part of your business strategy.

From the low barrier to entry to the ability to scale your business, social media offers a wealth of benefits that can help you succeed in today’s digital age. So let’s get you moving from likes to leads with social!

How Social Media Helps You Connect with Potential Clients


In the digital age, social media is an indispensable tool for businesses to connect directly with potential clients and customers.

By setting up a presence on social, you can easily provide your contact details, address, or website and directly communicate with potential clients. Whether you’re a startup or an established business, social media is an excellent way to connect with your audience and expand your reach.

The Ultimate Test Kitchen to Build Your Business Online


Posting is how you test what works best in building an audience. From visuals that resonate with your audience to copy that converts them into customers, to videos they people can’t stop watching, social media is the ultimate test kitchen for your business.

By experimenting with different strategies, you can determine what resonates best with your audience and refine your approach to connection.

The Low Barrier to Entry for Building Your Business


One of the biggest advantages of most social media platforms are free. This means that there is no cost to start. The barrier to entry is super low because all you need is content!

You can start building a waitlist of your future clients and customers online with minimal risk. By creating and sharing valuable content, you can establish yourself as an authority in your industry and build a strong following.

(Content Creator is the best course to start with this!)

Boost Your Online Visibility with Regularly Updated Content


Social media channels come up on the first search page of Google when anyone searches for your business/brand online. This is because the content posted on social media is regularly updated, which signals to search engines that your business is active and relevant. By creating and sharing valuable content on social media, you can boost your online visibility and attract new customers to your business.

Cultivate a Community with an Active and Engaged Audience


Social media provides an ideal environment to cultivate a community around your business because the platforms come with a pre-built audience of actively engaged users looking for content. So it’s much easier to build a following because people are already there and actively looking for more content to consume. Billions of people potentially waiting for you…

If you give valuable content and engage strategically with your audience, you will build a community around your business and establish a loyal following who sticks around and keeps coming back to buy more. With their support, your potential to scale is limitless!

(Audience Growth is a great course to focus on in this part!)


5 obvious reasons to launch your business on social are:

  • Access
  • Research
  • It’s FREE
  • SEO
  • Scale

Key Takeaways

Dive into action with:

Content Creator

Audience Growth

Recommended Reading

The Social Media Savvy Posts

Love, Lauren




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email hello@laurenwallett.com to find out more

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