Create Business Academy by Creatrix, Lauren Wallett | Business Consultant for Entrepreneurs, Feminist Business Consultant, International Business Consultant, Business Consultant for Service Providers
The Quality Client Check
You’re not for everyone, and everyone isn’t for you. I don’t do demographics for potential clients and don’t advise you to do them either. Business Reimagined allows your clients to come to you through magnetic attraction. If you do one-on-one or group work, here’s a shortlist to keep in mind. You want to reach the ultimate goal: resonant referrals.
Clients you can really make a difference with and who you love to work with. Every client you take on requires an energetic exchange. Don’t take on clients who drain and deplete you. Audition your clients before you accept them.
No Credit Card Clients
Quality clients aren’t flat broke. They understand the importance of investment and are willing to pay to get the results they want. They don’t have to use their credit card to afford to work with you.
They either enter long-term programs with you or buy again and again. They’re not a once-off “ticket” that you close. (Beware of anyone who calls a client a ticket.)
They resonate with you and have the results to share, so they refer you to others. And because you now know their excellence, you’re able to refer them to your network. It goes both ways.
Remember, systematic racism, misogyny, sexism, heterosexism, and ableism mean that not everyone has had the same opportunity to make money. To make your business more inclusive, you can absolutely offer:
- A sliding scale
You don’t have to advertise this and can do it at your own discretion. When I met a client with potential, who isn’t yet financially able, I offer alternative prices. But I don’t convince someone who has no money to take out a loan to work with me.
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