If your content zone of genius is imagery, or you want to create image-based content, then you’re in the right spot to get quick-win imagery content strategies, a list of tech tools to support your content creation, and more.
If you haven’t taken the content genius quiz yet, you can do that here.
Mirror, Mirror on the wall, you’ll choose the fairest of all! You think best in imagery. Use pictures to express how you want people to feel when they experience your business and you’ll draw your audience in line to buy from you.
Benefits of Images
Images transcend language and capture intangible outcomes, like satisfaction, joy, and peace. You get to show feelings, benefits, and results instead of telling people about them.
There are two primary ways to use images:
PHOTOGRAPHY
DIGITAL DESIGN
Your Image Strategy
I’d recommend a combination strategy for you. Use a mix of coordinated, curated, created, and client-generated images. To read up more on the 4 types of content, read The Ultimate 12-Step Content Plan in the Content Gold category inside The Vault. If you’re good with design, add some custom digital designs too. There’s a Digital Design Template pack with examples, also the Content Gold category inside The Vault.
Image Content Ideas
1.) Behind the scenes of works in progress / a day in your life.
2.) Client showcase carousel (pictures of them; testimonials; quotes). Resize into a Reel to reuse as a video too.
3.) Post “How it feels when” images that express the feeling state your clients get after they work with you.
Tech Tools
VSCO for filters
Lightroom buy a preset for filters
Foodie for filters
Facetune to smooth faces
TikTok to edit images together into a video
Canva for digital designs
For more on Imagery, get Content Gold inside The Vault.
The other zones of Content Genius
To read up on the other zones of content genius, click on any of these:
Video Genius (you excel at making videos)
Writing Genius (you excel at writing)
Audio Genius (you excel at utilizing audio)
Or you’re a Prolific Creator who excels at them all!
And tap here to take the quiz.
Love, Lauren
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