You’re here because you’re ready to ignite your phoenix magic. You’ve read Phoenix Magic Mindset (and if you haven’t, start by reading that and then come back here). This post shares my personal timeline plus a list of the skills and lessons from each achievement. You’re invited to create your own timeline, list your milestones/standout achievements in column 1, and then list the skills they showcased /or/ what you learned in column 2.

Read my column 1 and 2 below, write your own, and afterward, I’ll guide you through the next steps. You’re looking for what you naturally excel at and you may already know what that is. If you don’t, completing this full inventory will show you. It will make your skillset obvious to you so that you can craft your next offer with confidence and know your next business steps to take.

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Create Business Academy | Lauren Wallett

A Decade of My Business Journey Milestones


  • Started Malva Marketing Services

SKILLS: Consulting | Client Liaison | Create Strategy | Creative Direction | Business Pitching | Creating Packages | Selling Offers | Getting Retainer Clients | Managing Creatives | Social Media Strategy | Social Media Management | Community Management | Creative Partnerships and Collaborations | Website Building | Business Development

  • Wrote my marketing and motivation blog

SKILLS: Blogging | Blog Building | Copywriting | Building Email Lists


SKILLS: International Business | Client Liaison | Create Strategy | Content Creation | Contractor Liaison | Team Management | Productivity | Time Management | Content Calendars | Quarterly Planning | Website design, management, and building

  • Started A Good Exchange

SKILLS: Community Building | Events | Collaborations


  • Grew my business and reopened in a new city, Cape Town.

SKILLS: Starting Over | Networking | Self Promotion | Strategic Partnerships | Community Building | Business Development | Negotiation

SKILLS: Productivity | Time Management | Content Calendars | Monthly Planning | Brand Bibles | Style Guides

  • Bought my apartment.

LESSONS: Financial Security | Stability | The importance of having a base


SKILLS: Credibility | Public Speaking | Business Mentorship

  • Became Africa’s Global Ambassador of Collaborative Consumption.

SKILLS: Interviewing | Community Building | Networking | Events | Public Speaking

SKILLS: Team Work | Team Management | Networking

SKILLS: Public Speaking

  • Continued writing for online magazines and my popular personal blog: Love, Lauren

LESSONS: People are as interested, if not more interested, in my life as a creative and entertaining person than in me as a businesswoman. My lived experience and ability to express it has value to others.


  • Awarded 5 accounts from Kraft Heinz.

LESSONS: I finally proved that my methodology worked with every type of business, from creative companies to startups, to private international businesses, to global conglomerates. My results were undeniable and outstanding, BUT it doesn’t matter how progressive you are if a company is committed to outdated ways of working. The alignment of values is everything. And when management is sexist, misogynistic, and predatory, it’s unsustainable. I will always choose peace over paychecks! Selling your time IS selling your life, and I wasn’t interested in doing that.

  • Became a Tech Stars Associate and official pitch coach.

SKILLS: Pitch coaching | Public Speaking coaching | Fintech marketing | SCRUM working | Teamwork

LESSONS: Give First! The importance of mentorship.

SKILLS: All things book publishing on Amazon! | How to get books into bookstores.

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Create Business Academy | Lauren Wallett Business Mentor


  • Quit Corporate Clients for good.

LESSONS: Working for men presents a unique set of challenges that take too much of an emotional toll to ever be worth the money exchange. Most clients have no idea what they actually want because they’re making it up as they go and can take it out on contractors when they change their mind or scope. Remember this when you’re hiring. Expectations change when scope changes and trying to make work linear fails everyone. 

SKILLS: Public Speaking | Presentations

SKILLS: Film making: Directing, Producing | Team Coordination | Negotiation | Voice overs | Performance | Public speaking | Community building | Events | Content Creation

SKILLS: Creating Offers | Training events | Business Mentorship | Idea Generation 

  • Took a creative sabbatical and never came back…

LESSONS: You never know which decision will change your life forever 


  • Started Witches Rehab

SKILLS: Community Building | Online Events | Content Creation

  • Started Malva PR

LESSONS: Some projects need to be shelved for a later date and need longer to marinate.

  • Became a high-ticket sales closer

SKILLS: High Ticket Sales | Webinars | Sales Funnels | Sales Pages

LESSONS: There is never a simple 3 step process. It’s always 537 things, with a lot of technical support needed. And it all means nothing unless you can sell it. I can only sell what I truly believe in. 

SKILLS: TV Presenting | Interviewing 

SKILLS: Business Development | Creating Offers and Packages | Content Creation | Community Building and Management | Events – online and in real life


LESSONS: Most coaches will never have real businesses because they don’t want to create evergreen packaged solutions and don’t get specific results. And coaches who coach coaches run pyramid schemes or MLMs where they hire people for their time, pay them less than they make to do work for them. It’s selling people and I’m not interested in that model.

  • White-labeled Business School for VA’s.

LESSONS: VA’s don’t make enough money to afford business training and if they could run businesses, they’d run their own not someone else’s. Training other people to do work for you and then checking their work is a lot of effort when you could do less and do it yourself. Outsourcing sounds like a solution but a creative strategy is much better and more sustainable. Always hire a business coach or creative strategist before an assistant.

SKILLS: Public Speaking

LESSONS: Your network gives you the best opportunities and referrals.


  • Simply Irresistible (my signature program)

LESSONS: In hindsight, you will mix and match your programs and offers and it gets easier and easier because the work is done. It’s now just a matter of repackaging and repurposing. The biggest issue with creating offers is not the content inside but the packing around that is used to sell it. While it seems that 80% is the creation and 20% is the marketing, it’s actually the other way around. For the next few years, you’ll find multiple ways to sell the same thing with different names, at different times, in different ways. 

LESSONS: Referrals are amazing to grow your business. Passive income is easy to make when your network is strong and you’ve created a structure that’s easy to follow and is a win-win for everyone. The best ideas are iterative. Leverage was a WhatsApp Group, a LinkedIn group, women only, my first group press release (which linked back to Malva PR), a mastermind, and now, as of yesterday (!) Is back again as Leverage 3.0, called Intentional Connection

Again – it’s all repurposing.

LESSONS: And now also Content Creators as a group and DIY. So one idea morphed into another and then spilt back into 2 separate ideas. The first group evolved with the members from the basics of social media into content creation into offers and sales. Now they’re two intermediate groups: Content Creators who are community builders and then Create Business Council for business owners who already have offers and content and want to focus on sales. You can start with one and then process into another, and if you can’t afford the group support, you can buy the DIY Content Creators package and get started on your own.

LESSONS: I love working with business owners one-on-one, but it’s energetically intensive and so I limit how much I do this.

  • Emotional Alchemy (1:1 coaching)

LESSONS: I prefer business coaching and creative strategy to emotional work because it’s more tangible and I think most people need a 12-step program because that’s the best self-help there is. That said, I still want a spiritual/emotional offer and am currently incubating one under Rebella Nation


LESSONS: I change names a lot! From Malva Academy to Alchemist Academy to Business School for Coaches to The Creative Business School to Create Business Academy!

LESSONS: Getting more playful is always the way forward. I redid this webinar in early 2022 and realized it’s STILL too old-school based on my webinar training. I do best coaching live, being intuitive, and using my creative genius in live time instead of an old-fashioned presentation teaching so I probably won’t do a webinar again…

  • Moved to my beach house in Hermosa Beach.

LESSONS: I do live a life that is a permeant holiday. It’s 18-months later and I have worked less and less and played more and more. That’s still happening so the experiment and my book worked. 


SKILLS: All things self-publishing | Scrivener | Book cover design | Events 

LESSONS: Yup – I like new names for offers and businesses. 

  • Nurtured my Business Council and 1:1 clients

LESSONS: I really enjoy weekly feedback on content.

2022: Q1

Create Business Academy

Rebella Nation

Malva PR

Lauren Wallett Enterprises

LESSONS: The same. Things lesson I’m still learning: things take way longer than I expect and even though I’ve been doing what I do for years, very few people know that, so I need to give longer lead times.

What I left out… PODCAST 

I ran a podcast for 2 years called The Creativity Coach and then Creation with Lauren Wallett.

SKILLS: All things setting up and running a podcast | Audio tech| Interviews | Team management | Content Creation.

LESSONS: I get bored interviewing people, especially men who request to be on podcasts. It’s not that interesting. BUT I love I know how to use GarageBand. I got better training from a TikTok singer in 30 minutes on how to make up songs than I did after years of running a podcast and figuring it out alone so I combined my podcast skills with the creative class and made this… Awkward Diary Of A Love Addict. I may continue this as a new creative project or maybe a few…

Your Next Steps: Summarize

Now that you have a document with all your raw materials, look at how you can combine skills and lessons into specific categories.

After I identified all my skills and lessons, what became obvious to me are 2 main things:

I excel at creating content and cultivating communities.

Because of these two superpowers, I can not only teach others but also use these skills for any new business or community I want to start. Igniting my phoenix magic enables me to run a luxury candle collection, run multiple blogs simultaneously, bring back Malva PR, and find new creative ways to mix my emotional alchemy together with Witches Rehab into Rebella. It’s a constant repurposing and reconfiguration of all the things I’ve done in the past 10 years and the skills and lessons from the 10 years prior (which are very similar.)

Now it’s your turn.

What do you obviously excel at?

Which aspects of your achievements could you combine to create a new offer or business?

Email me with your summary and the ideas it’s sparked. Still not sure? Take this quiz on my home page to find out what online business you could start.

Want to work together? Explore how, here.

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