Love you a latte: is The Basic with a side of Social Media. It’s not the length of the Press Release that matters, it’s how long you make it last. Choose this to milk it. Written for you by Lauren Wallett as part of Malva PR Agency.
Step 1: Purchase your Press Release
Step 2: Pre-Launch
Next, Lauren (or someone from her team) will reach out to you to schedule your interview. Your interview will take place on Zoom and will be recorded for reference. You’ll discuss your story angel and key points.
After the interview, Lauren will write your first draft.
You’ll send her your best picture to attach to the press release will a few relevant links (to your website and social media platforms.)
You’ll review the first draft, make notes of any changes, and send it back to Lauren.
Once the set of changes and updates have been made, you’ll sign off on your press release and set a date for the public launch.
You’ll have your social media press pack to share online before the online release of your press release.
Step 3: Public Launch
We will drop your press release like it’s HOT because it is!
You’ll be sent links to the online publications that have picked it up and can share the links with your audience. Take screenshots, talk about it and celebrate your press release out in the public for all the world to see!
Within a week of your public launch, your press release will appear on the Malva PR blog for additional promotion.
[Step 4: Promotion]
You’ll begin your customized promotion strategy now.