You’re not for everyone, and everyone isn’t for you. We don’t do demographics for potential clients and don’t advise you to do them either. Trust that your potential clients and customers know what’s best for them. And here’s how you tell who are the best clients for you.

Reimagining business allows your clients to come to you through magnetic attraction. You don’t need to force any sale! Choice over cohesion always. Never use fear in your messaging.

If you do one-on-one or group work, here’s a short list to keep in mind. You want to reach the ultimate goal: resonant referrals. Word of mouth is still a brilliant free strategy.

3 Ways To Tell How Great You Are

#1 You can tell others how great you are (Press is ideal for this.)

#2 Others telling people how great you are is even better.

#3 But because you can’t guarantee that happening, we suggest you SHOW people through all that you do. And you do that when you start with social.

If you do want to be the talk of the town, who talks matters. If you offer services, you can set yourself up for success ahead of time by being picky about who you work with.

This post focuses on #2. It requires you to choose quality clients only. Here’s how to select them.

The Quality Client Checklist

Double Delight

Clients you can really make a difference with and who you love to work with. Every client you take on requires an energetic exchange. Don’t take on clients who drain and deplete you. Audition your clients before you accept them. 

No Credit Card Clients 

Quality clients have the financial means to invest with you. They understand the importance of investment and are willing to pay to get the results they want. They aren’t flat broke and don’t have to use their credit card to afford to work with you. Please don’t push someone who doesn’t have the money (to support your future clients, read 2 Steps to Building a growing client waitlist).

Remember, systematic racism, misogyny, sexism, heterosexism, and ableism mean that not everyone has had the same opportunity to make money. To make your business more inclusive, you can absolutely offer:

  • A Sliding Scale
  • Discounts
  • Scholarships 
  • Awards 

You don’t have to advertise this and can do it at your own discretion. When we met a client with potential, who wasn’t yet financially able, we offered alternative prices. But we don’t convince someone who has no money to take out a loan to work with Create Business Academy.

Recurring Fee

They either enter long-term programs with you or buy again and again. They’re not a once-off “ticket” that you close. (Beware of anyone who calls a client a ticket.)

See Front End versus Back End Packages for more.


They resonate with you and have the results to share, so they refer you to others. And because you now know their excellence, you’re able to refer them to your network. It goes both ways.

Recommended Reading

2-Steps To Building A Growing Client Waitlist

Recommended Resources

Irresistible Offers

Sales Mastery




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