For entrepreneurs and small business owners who want to maximize their content efficiency while boosting sales. Get this simple yet powerful approach to content repurposing across multiple touchpoints to ensure a seamless and engaging customer experience.
By following this simple step-by-step guide, you’ll transform your existing content into a virtual storefront that not only showcases your products or services but also drives traffic and conversions.
By repurposing your content, you get to:
- Optimize your resources
- Maximize the impact of your content
- Make the most out of what you already have
- Breathe new life into existing pieces of content
- Give your content a second (and third) spin by showcasing it in new places
What is Content Repurposing?
Content repurposing involves transforming existing content into different formats or contexts to maximize its value and reach.
It’s the process of taking existing content and transforming or adapting it for use in different formats, channels, or contexts.
The goal of content repurposing is to maximize the value and reach of your content by presenting it in new and engaging ways. This allows you to:
- Reach a broader audience
- Cater to different preferences,
- Reinforce key messages, products, or services
without having to create entirely new content from scratch.
Here’s how you repurpose the content you’ve got so that it works as an effective sales strategy.
Preparing your content
Before implementing your triple-play content strategy, compile all your content components associated with each specific product or service you’re offering so that it’s on hand and ready to use. This means gathering up all the existing images and videos for each service and/ or product.
Read more about prepping your content bundles here.
Once you’ve decided on your first product or service to sell, gather up all the images and videos you have about it.
Triple-Play Content:
Video
If you have enough image content to make up at least a 7-second video (at 0.3 or 0.5-second playtime) put the image compilation into a Reel (or Tikok).
Do the same with your video content.
You can also do a mix of both images and videos if you don’t have enough to make at least 7-second videos with only images or videos
Post the repurposed video.
And if you have more than one, post them according to your content calendar.
Stories
Now take each individual image (and/or video) and post it to your stories with a link that sends the viewer directly to the sales page on your website so that they can buy.
Highlight Buttons
Finally, save each story into a highlights button, titled with the name of the offer (product or service).
Keep all the content related to that particular product or service inside the highlights button.
Highlight buttons act as your storefront
Treat your highlight buttons as your virtual storefront. Make it super easy for people to see what you sell so that they can explore more and tap to buy from you.
Here’s an example for you:
Summary
The Triple-Play Repurpose Strategy includes new video, story, and highlight button content to drive sales through your online store.
Key Takeaways
Understanding what Content Repurposing is
How to prepare your content before repurposing it
Your 3-Step Triple-Play Repurpose Strategy
Recommended Reading
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Love, Lauren
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